18 August 2010

Mark Ronson - Bang Bang Bang by Big Active

Big Active has completed a huge amount of high profile record sleeves - from Beck to Muse via Basement Jaxx, Goldfrapp, Foals, Snow Patrol and The Enemy. [Their White Lies packaging is also particularly worth noting.]

The recent design for Mark Ronson's 'Bang Bang Bang' appears to be a celebration of record collecting [it's actually taken from upcoming album, 'Record Collection'] and features what appears to be a collage of different sleeves. But all of the artwork is original and each element highlights an individual aspect of the track itself: seperately featuring Ronson plus featured vocalists Q-Tip and Mndr. But - also in tandem with the music - it also references aspects of the 1980s. [The artwork for the next single - 'Bike Song' which is out in September - has also been added.]

While it is interesting that it almost has this trompe l'oeil effect for the vinyl product, as online artwork it becomes even more curious.

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