15 August 2010

Mos Def's The Ecstatic: The T-Shirt

From: Paste Magazine
Date: 18/06/09

Rather than accept the decline of the physical album as an inevitability, some people are taking active steps to avert it. Case in point: music/fashion impresarios Invisible DJ, in conjunction with LnA Clothing, have designed the first ever "Music Tee" for Mos Def's latest album, The Ecstatic.

It's a fairly straightforward concept in the vein of Of Montreal's promotion for Skeletal Lamping, which makes us wonder why more artists aren't trying it. The Mos Def music tee has The Ecstatic's cover art on the front, the tracklisting on the back, and a code for a downloadable version of the album on a tag.

Music tees for Santigold and Miike Snow are also in the works.

[Additional note: Spanish band Delorean also made their Subiza album available as a t-shirt and download purchase earlier this year. Info at http://pitchfork.com.]

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