8 August 2010

Ghostly International Editions

Ghostly has to be one of my favourite labels and I referenced Mike Cina's work for the company during my last project. The symbiotic relationship between music and art has proved inspiring and, especially after news of the Matthew Dear 'Totem', I'm really interested to see how they further develop the approach to physical products in the digital age.

Here is another aspect to what the label is doing with the availability of images created as 'packaging' now becoming available as prints alongside digital downloads of the associated music.

The press release:

Visual art has always played an indispensable counterpoint to Ghostly International's musical releases. With this in mind, we've introduced an exciting new addition to The Ghostly Store's repertoire of custom apparel and hand-picked, can't-live-without-'em goods: Ghostly International Editions. Our new art section will feature an ever-growing selection of open-edition and limited-edition prints from Ghostly's renowned family of visual artists, along with work from talented new collaborators.

This spring, The Ghostly Store made its first foray into this field with signed, limited-edition prints by longtime contributor Michael Cina. These archival prints feature artwork from Ghostly releases such as The Sight Below's Glider, the state-of-the-label compilation Horizon Line / Ghostly By Night, and Grand Valley State University New Music Ensemble's Terry Riley: In C.

Looking forward to the months (and years) ahead, Ghostly International Editions will release prints in two perennial formats: the PDL and the Art Print. When the cover art for a new (or back-catalogue) release lends itself to the print format, we'll offer an open-edition PDL (print + download) version. Larger than a CD but smaller than an LP, these 10" x 10" archival prints will be sold with a digital download of the album.

In conjunction with the PDL, Ghostly International Editions will be releasing limited-edition art prints featuring original artwork from collaborators including Michael Cina, Andy Gilmore, Will Calcutt, and many more.

Both the PDL and Art Print are printed using archival ink on photo rag paper and will include artist signed certificates of authenticity. We've carefully considered the pricing for both formats: PDL will be an affordable $25, while the larger, limited-edition art prints will generally cost less than your monthly cellphone bill.

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