More subversion of formats/media with this teaser for the latest M.I.A. video [a project that turns out to be collaborative effort between Hype Williams, Aaron Platt and the vocalist].
The finished video itself is a bit disappointing by comparison and is built around the kind of ironic twinkling imagery that you can usually find being added as gifs to the MySpace pages of the visually illiterate combined with some knowingly cheesy approximation of cheap Middle Eastern graphics. This, however, is one simple idea that's executed well with a real understanding of where music promotion is now. The technique does make a fairly brief appearance in the full promo although you can't see it having the same edge when viewed on MTV.