9 August 2010

Pop Matters by Nikolay Saveliev

Viral-Promotional Record Sleeves, 2007

Vinyl record sleeves with 2-sided insert featuring faux-academic material on pop music and the state of the record industry, seeded with promotional material for indie radio stations. Sponsored by Brown Student Radio. Snuck onto used and new record store shelves. 140 copies in total. More at www.nikolaysaveliev.com

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