Kitsune x Ponystep is also previewed with a video uploaded to YouTube. This demonstrates the process involved in capturing the images via a photoshoot. Yet this has additional advantages by using sample music from the release and also highlights Kitsune's own fashion range. This may not be an appropriate solution for other labels or releases yet it is something that has been previewed when communicated via email newsletters, social networking and blogs. Subsequently it hints at what can be achieved when individuals are not restricted by traditional ideas regarding what constitutes music artwork.