24 August 2012

Jessie Ware art direction by Kate Moross

Link: Studio Moross
Link: Jessie Ware

Those people thinking that they have the measure of designer Kate Moross after encountering her earliest illustrated text, day-glo colour palettes and geometric patterns might be surprised by her restrained art direction for, singer, Jessie Ware. But then - from Simian Mobile Disco's recurring circle motifs to the art deco aesthetic she devised for Fenech-Soler - Moross is far from being a one trick pony.

This latest campaign (including the singles that preceded, album, Devotion) has been typified by an elegant, balanced approach with some lovely detailing. Meanwhile the creative's playfulness has been demonstrated in new, innovative ways: including the interactive billboard that, while undoubtedly fun, still managed to stay true to Ware's sophisticated image.

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